There are many facets to effective marketing. One of the more engaging pieces is video; it speaks to people (literally), it tells a story, it draws them in, and it introduces the people in the company to them. There might be information buried on your website somewhere that you want to share but don’t know how to get people to that section.
Internet videos are good.
I’m not here to talk about cat videos (although this is the internet and my rough estimate says nearly all videos on the internet are cat videos). But think about what you like to click on when you check out a new website. I know my cursor is drawn to short videos. But I’ll click away if it’s not engaging.
And that’s one of the keys to good videos – short, sweet, to the point, interesting and engaging. No one sits around watching a 5-minute long talking head if they don’t have to. Do you?
Social media is another great place to put video. Throwing in a time lapse of your redecorating or a brief interview with the CEO about a new product makes your social media stream that much more dynamic.
This blog will be about video, how to make good videos, how to use them effectively in your marketing and get the biggest bang for your buck (so to speak).